Social Media Missteps
Posted by Thom in Business, Social Media, Technology on 2010/02/19
Embracing Social Media is about more than just using the tools.
As everyone and their grandmothers rush to embrace Social Media, it’s fun watching companies really begin to leverage the power of the platforms. But it’s also very painful to see the missteps and mistakes that people and companies make – most of which could be avoided with a little forethought and planning. Here are some of the most common social media mistakes: Spew, Relevance, Inattention and Boredom. Each is detailed below.
Brett Favre, Social Media and Soap Operas
Posted by Thom in Business, Social Media, Technology on 2010/02/12
Madden NFL games have long since sent these Mattel Football games into retirement.
So what do Brett Favre, Social Media and Soap Operas have in common? Not much unless you count Favre’s on again/off again retirement soap opera and it’s coverage in Social Media. Seriously the only real connection is that I’ve written previously about all three and here are some updates on those three topics.
2010 Superbowl Ad Breakdown
Reading the Superbowl Logo is the only time I get to use my years of Latin.
Admit it, plenty of you watch the Superbowl solely for the commercials and not for the football. If that’s true then you must have been disappointed last night because the football game was great for a change while most of the broadcast ads were boring at best and atrocious at worst.
Familiarity vs Knowledge
Posted by Thom in Business, IT, Social Media, Technology on 2010/01/24
Acquiring knowledge takes effort.
Too many people and companies mistake familiarity for knowledge. A while back I was working with a CIO, whom I’ll call Ray, and realized that while he was familiar with several technologies, he had no actual knowledge about them or how they could help transform the business.
Is RIM Blackberry the New Novell?
Posted by Thom in Business, IT, Technology on 2010/01/18
The big red Novell N used to control the enterprise market.
In 2010 – Blackberry is to Apple as Novell was to Microsoft circa 1994. As hard as it may be to remember back that far, Microsoft was once an upstart that was derided for not being substantial enough to effectively serve business server and networking needs – suitable only for stand-alone PCs. Novell was seen as the proper choice for enterprises looking to network resources together. Blackberry is in the same position today with regards to email-enabled smartphones and making many of the same mistakes that Novell made.
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